Are all customers created equal?

I love how high the stakes are for “being the real-thing” in business right now. You can win quickly and lose quickly, BUT if you’re good, the game is rigged. This hit me hard in the last 6 months. Figure out how to open up the communication lines and throw stuff out there. Crazy easy right? Yes, if you’re good. Almost impossible if you’re not.

If you’re good; you’ll know what I mean, figure out how to move resources into storytelling, communicating and sharing. The barrier has never been lower to attack the incumbents.

Do it…


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